CNN reports 19-year-old YouTube beauty blogger James Charles had around 16 million subscribers Friday, according to the website Social Blade. That number had fallen to almost 14 million on Sunday afternoon and shows no signs of slowing down.
It appears to stem from a feud between Charles and his longtime mentor and fellow beauty guru Tati Westbrook. The drama started in April when Charles posted an ad for Sugar Bear Hair supplements to his Instagram story. Turns out, that brand is a huge competitor for Westbrook’s supplement brand, Halo Beauty.
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