Business Insider reports that Rihanna’s Savage X Fenty lingerie show at New York Fashion Week was all the rage.
And now viewers can check it out by streaming the whole show on Amazon Prime Video.
One thing that allows Rihanna’s Savage X Fenty show to stand out from other designers is that for the second time in a row, they featured models of all shapes, sizes, and ethnicities.
Superstar musician, makeup, and fashion mogul, Rihanna, partnered with Amazon to not only stream the show but also offer viewers to buy her new lingerie collection on Amazon too.
She adds “Amazon came in and said, ‘Hey, we want to be a part of it…’ You’re not going to deny a platform like Amazon Prime.”
Business Insider says that Rihanna’s line is inching in on Victoria’s Secret’s turf and attractive to diverse consumers with their body inclusivity strategy.
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