Microsoft lost its goddamn mind in 2013. It revealed the Xbox One on May 21st in a livestreamed press conference dedicated to its goals for gaming’s long-awaited eighth generation. A lineup of executives in blazers hit the stage, punctuated by Microsoft Studios head Phil Spencer in a professorial sweater set, to extol the virtues of the company’s first new console in seven years. With practiced smiles, they broke it down: The Xbox One and the new Kinect would be an all-in-one system providing television, sports and, of course, video games via an improved online ecosystem. The console was more powerful than ever and it would be constantly listening, waiting for the keyword that would turn it on without users having to touch a controller.
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