Larry Gerbrandt, Veteran Media and Entertainment Research Analyst, Dies at 69 – Hollywood Reporter

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He worked for Kagan World Media and Nielsen Analytics and wrote a column for The Hollywood Reporter during his long career.
By Mike Barnes
Senior Editor
Larry Gerbrandt, a veteran research analyst, valuation expert and consultant for media and entertainment companies, died Thursday in his sleep at his home in Aromas, Calif., a family spokesman said. He was 69.
Gerbrandt worked for such companies as Paul Kagan’s Kagan World Media as a senior analyst and senior vice president in its entertainment division; AlixPartners, where he led its entertainment consulting and litigation support practice; and Nielsen Analytics, for which he authored studies on the future of on-demand content over broadband and wireless networks.

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More recently, he co-founded Media Valuation Partners, a custom research, litigation support and valuation practice.
Gerbrandt also served as a valuation expert for Disney in its landmark Katzenberg v. Disney suit that was settled in 1999, and he testified in rate-setting proceedings involving music performing rights organizations, Library of Congress copyright arbitration tribunals and FCC cable network carriage disputes.
He wrote a “Media Math” column for The Hollywood Reporter before its relaunch as a weekly in late 2010 and was a member of the board of directors of the INSP cable network.
Survivors include his wife, Margo; children Ryan (and his wife, Leslie) and Lauren (and her husband, Ethan); and grandchildren Nathan, Anistyn, Grayson and Wyatt.
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