Boots accused of body shaming in now removed advert

Women's Health

Boots accused of body shaming in now-removed advert. Health and beauty giant Boots has been accused of body-shaming in its new advertising campaign which tells women to ‘tone up, not bulk up’.

Furious social media users have branded the campaign for the company’s new MBody protein range ‘predatory upon women’s insecurities’.

The ad features a range of different protein powders – typically priced at £12.80 for a 400g bag – and includes a video showing a slender woman exercising with a

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